The Erlanger Health System received 10 ADDY awards, including the “People’s Choice Award,” during the 2011 awards ceremony hosted by the Chattanooga Advertising Federation (CAF) Saturday, February 26, 2011. The ADDY awards is the world’s largest advertising competition and the only one with three levels of judging: local, regional, and national. Winning an ADDY at each level qualifies winning entries to progress to the next highest level. More than 50,000 entries are submitted annually.
Local ADDY nominations were judged this year by advertising executives and previous national ADDY award winners, from Ohio, Florida and Kentucky.
Erlanger was honored with six Gold ADDY® awards this year:
TV broadcast ad: “Always Ready” (produced in collaboration with the Johnson Group and Atomic Films)
Cinematography: “Always Ready”
Logo design: Children’s Hospital
Print ad: Heart adscape
Print ad: Cancer adscape
Print ad: Erlanger adscape campaign
Erlanger was also honored with three Silver ADDY® Awards:
Erlanger at Volkswagen Ground Opening event
TV broadcast: Children’s Hospital “Elite”
Animation: Children’s Hospital logo
The Children’s Hospital logo also won the People’s Choice Award.
Erlanger Health System “Always Ready” Gold ADDY® Award
Erlanger Health System “Always Ready” cinematography Gold ADDY® Award
Erlanger Health System Children’s Hospital ‘Elite’ TV Silver ADDY® Award
Erlanger Health System Children’s Logo Animation Silver ADDY® Award
Erlanger Health System Children’s Hospital Logo Gold ADDY® Award
The Erlanger Health System has five Tennessee-based medical campuses, including the region’s only children’s hospital and Level 1 trauma center, providing the highest level of trauma care. Affiliated with the University of Tennessee College of Tennessee Chattanooga, Erlanger is also the region’s only academic teaching center, treating more than a quarter million area residents every year.